Emily Cohen:
Defining Your Differentiator

November 3, 2021
Lecture: 12:30–2 PM EST
Workshop*: 3–7 PM EST

Champlain College and 47 Maple St. Burlington VT

Lecture Tickets
Available here

Workshop* RSVP
please email president@vermont.aiga.org

Uncovering and defining what makes you, you.

Emily Cohen, Business Consultant to Creatives and author of Brutally Honest, will begin the afternoon with a talk and Q/A session focused on why positioning is important and how you can evaluate and define ways to differentiate your services within a highly saturated market.

After a book signing and break, there will be a separate workshop for a smaller group where, together, we will walk through Emily’s process for uncovering and defining what makes you, you.


12:30–1:30 PM

Lecture at Champlain College, Alumni Auditorium

1:30–2:00 PM

Q&A and book signing at Champlain College, Alumni Auditorium

3:00–5:00 PM

Interactive Workshop* at 47 Maple Street

5:00–7:00 PM

Dinner at 47 Maple Street

Free to AIGA Members and Champlain College students, faculty, and staff.

$20 for lecture
$60 for lecture+workshop*

*The workshop and dinner caps at 20 people. If you are interested in attending, please email president@vermont.aiga.org.

Event graphics:Solidarity of Unbridled Labour

Mask are required for all Lecture PARTICIPANTS on champlain college campus.

If you are sick with COVID-19 or think you might have COVID-19, stay home and avoid public spaces except to get medical care.