Emily Cohen:
Defining Your Differentiator

November 3, 2021
Lecture: 12:30–2 PM EST
Workshop*: 3–7 PM EST

Champlain College and 47 Maple St. Burlington VT

Uncovering and defining what makes you, you.

Emily Cohen, Business Consultant to Creatives and author of Brutally Honest, will begin the afternoon with a talk and Q/A session focused on why positioning is important and how you can evaluate and define ways to differentiate your services within a highly saturated market.

After a book signing and break, there will be a separate workshop for a smaller group where, together, we will walk through Emily’s process for uncovering and defining what makes you, you.


12:30–1:30 PM

Lecture at Champlain College, Alumni Auditorium

1:30–2:00 PM

Q&A and book signing at Champlain College, Alumni Auditorium

3:00–5:00 PM

Interactive Workshop* at 47 Maple Street

5:00–7:00 PM

Dinner at 47 Maple Street

Free to AIGA Members and Champlain College students, faculty, and staff.

$20 for lecture
$60 for lecture+workshop*

*The workshop and dinner caps at 20 people. If you are interested in attending, please email president@vermont.aiga.org.

Event graphics: Solidarity of Unbridled Labour

Mask are required for all Lecture PARTICIPANTS on champlain college campus.

If you are sick with COVID-19 or think you might have COVID-19, stay home and avoid public spaces except to get medical care.